Recommended Tools for EU Etsy Sellers
Knowing your real margin (that's what the calculator is for) is step one. Step two is finding products and keywords worth selling in the first place. These are tools we've looked at and think are genuinely useful for that — not a paid placement list.
Compare Etsy and Vinted
See the seller-side deductions for the same sale price, with an explanation of why the two platforms are not directly equivalent.
Compare fees →eRank — Etsy SEO & keyword research
eRank is built specifically for Etsy: keyword research scored by real search volume and competition, shop analytics, and rank tracking for your own listings against competitors. Most EU sellers we've seen use it use the free tier to validate a keyword before writing a listing, then upgrade once they're publishing regularly.
What to check before you pay: eRank's paid tiers are priced in USD, so run the numbers through your own currency before committing to an annual plan — and remember any subscription cost is a real business expense, not something Etsy's fees account for.
Try eRank →Alura — Etsy keyword and listing research
Alura is another Etsy-focused option for keyword research and listing optimisation. Start with the free tools, then decide whether its workflow suits your shop.
Try Alura →Some links on this page are affiliate links — if you sign up through one, we may earn a commission at no extra cost to you. See our privacy policy for details. We only link to tools we believe are genuinely useful to EU Etsy sellers.